At the helm of UZEE Global is Usama Rasny — a founder driven by bold ideas, results-first thinking, and a deep understanding of what makes content truly cut through.
As the brains behind one of Australia’s most agile and fast-growing creative agencies, Usama has built more than just a brand — he’s built a creative movement powered by storytelling, strategy, and relentless execution.
📈 Real Results. Real Brands. Real Fast.
Usama’s campaigns don’t just look good — they perform.
-
Palermo Perfumes skyrocketed with a 559% growth in just 3 months. From launching their Chadstone store to going viral through an organic giveaway campaign, UZEE delivered 8.8% follower growth and thousands of new eyes — all without a single cent on ads.
-
Billy’s Burgers had a dead Instagram. One video by UZEE brought the brand back to life — selling out for the entire week from a single post. This is what happens when content is aligned with demand, emotion, and timing.
🎥 Collaborating With Icons
Usama’s creative journey has seen him work with industry legends like Shalin Balasuriya, co-founder of Spa Ceylon, in a powerful video campaign that fused heritage, luxury, and cinematic flair. The result? Content that didn’t just tell a story — it created a brand memory.
🤝 Deep Industry Roots in Australian Marketing
Beyond content, Usama’s tenure in paid performance marketing gives UZEE a competitive edge few can match.
He’s worked on campaigns across Specsavers, Crown Casino, ENGIE, RMIT University, Royal Melbourne Show, and more — giving him deep insight into both high-budget national brands and fast-moving consumer campaigns. These experiences have cemented his status as a trusted voice in Australia’s marketing landscape.
He continues to evolve his expertise by learning directly from some of the best — including Mahdi Shafie of Trifid Media, one of the country’s sharpest minds in scaling digital brands. This ongoing mentorship reflects Usama’s hunger to grow, adapt, and always stay ahead.
🌐 Building What’s Next
UZEE Global is now venturing into product and tech — developing an event-based digital platform that will soon launch as a mobile app. It’s not just another project. It’s a new chapter in connecting community, creativity, and experience — all with UZEE’s signature execution.
🎨 The True Colours of UZEE Global
From the outside, UZEE looks like a creative agency.
But from within, it’s a creative machine built on precision, culture, and performance.
Led by Usama Rasny, the brand stands for more than content. It stands for clarity, connection, and conversion.
This is UZEE Global. This is Usama Rasny.
Founder. Creative Strategist. Industry Connector.
And the name behind Australia’s next creative unicorn.